A simple path to move the narrative from meaningless metrics like total sign-ups to more impactful ones like DAU growth.

Peacock is NBCUniversal’s parent company Comcast’s DTC product to compete in the streaming wars with media’s elite, which is a huge bet. They operate one of the most recognizable media…

Hope as a Strategy (HaaS) is the streaming media industry’s shared belief that “content is king,” which leaves them extremely vulnerable to tech-first (SaaS) platforms.

With the proliferation of streaming options, and more slated to crash an increasingly-saturated market by the end of 2020, media executives unilaterally believe that their content libraries give them enough fuel to achieve lofty paid subscriber ambitions. Wall Street uses “paid subscribers” as a blanket metric. …

To grow, organizations must focus on optimizing the experiences they deliver to customers, not on the inventory or features they feel should be valuable to them.

“No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others…

It’s time for media brands to deliver on experience.

Prof G [Scott Galloway], recently hosted a webinar on the topic of StreamingWars. He shared how the average American spends 18,316 minutes annually watching TV commercials.

[I highly recommend everything that Scott Galloway does, including his new podcast — check out Section 4.]

On average, every person in America spends…

Rory Kane

My company helps brands deliver value for their customers, which drives sustainable growth. www.audienceperspective.com

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